For this series of animated social media ads, I developed the storyboard, collaborated closely with the client to follow their visual style guide, and produced all animations. The goal was to build excitement around the launch of the card game Play Nine. Each video was delivered with a standardized outro, left intentionally blank so the client could customize the messaging for different platforms. The animations were created in a large vertical format to allow flexible cropping across various social media feeds. The two videos above are examples of how they would appear in a viewer’s feed.